On January 28th (Saturday), the oyster young people's group opened a store at Marche held at Oimachi Station in Shinagawa-ku, Tokyo, and it was a great success and sold out immediately!
This time, I would like to introduce the details of Oimachi Marche, the reason for opening the store, and the initiatives.
A new type of Marche "Marché 3.0"
This time, at the oyster youngsters meeting, we exhibited the following products and it was a great success!
- Noto oysters pickled in oil from Ishikawa prefecture
- Bagna cauda with oysters from Hiroshima Prefecture
- Rice from Iseki Farm
- Color carrot and color radish
We gathered processed products and agricultural products carefully made by fishermen and farmers from all over the country in Oimachi, and attracted attention by opening stores with products that were not seen in Oimachi.
Among them, only the young oyster association exhibited oyster products, so many people stopped by.
Also, this time, we used Web3's services such as NFT (non-fungible token) and cryptocurrency settlement to attract new customers and provide new services.
This new form of Marche is called “Marche 3.0” .
By using these Web3 services, we were able to attract customers who had never been to Oimachi Marche.
Reason for opening a store in Oimachi Marche
There are two reasons for opening a store in Oimachi Marche this time.
- Recognition expansion to new demographics
- Demonstration experiment of Web3 service
1. Recognition expansion to new demographics
Until now, the Oyster Young Association has expanded awareness of its products and activities through SNS such as Twitter and Instagram, but it felt that there was a problem in reaching new people.
Therefore, this time, by opening a store in Oimachi Marche, we approached people who have not seen SNS or who have not yet received information about our activities.
I've been doing various real events so far, but I felt that the effect of the event was great.
It is very important to be able to talk with customers and directly convey the enthusiasm of the young oyster association.
This time too, I had many opportunities to introduce the activities of the Young Oyster Club to people I met for the first time at the Oimachi Marche, and I think it was very effective.
2. Demonstration experiment of Web3 service
The Oyster Young Association uses NFT to promote oysters. I feel that Web3 has great potential in the future, and I would like to try new technologies anyway.
In the NFT project, there are few projects that have physical stores, etc., and it is often difficult to verify Web3 services, but the Oyster Young Association has a physical store, and has opened a market such as Oimachi Marche. It is easy to do test marketing because there are many oyster events.
Therefore, we would like to take the initiative in introducing a new Web3 service at the Oyster Young Association, and to liven up the real world from Web3.
I used two services.
- Slash payment
Sugimura (handle name: Naokichi), the representative employee of the joint company WaterGate and the founder of the Oyster Young Association, is a holder of the project "Abyss Crypto" operated as a DAO or authenticated by this system, Oimachi We have introduced a mechanism that allows you to distribute your own token “Oyster Coin” when you shop at Marche.
As a result, people in the NFT industry came to visit us.
It is a crypto asset payment service. The feature of this service is that the fee is only 0.6%!
And it supports various chains.
This time, due to gas costs, we made it compatible with Polygon chain currency and accepted payments in USDT, Matic, JPYC, etc.
There were people who actually visited for the purpose of crypto asset settlement.
In the future, I would like to use Web3 technology to liven up the real world by utilizing various services.
Next time, we are planning to open a store at Oimachi Marche on Saturday, March 4th.
If you want to get information immediately, I would be happy if you could follow my SNS.
We are also considering introducing a new service that allows visitors to get NFTs.
At the end of March, we are planning to open a Marche in Houkancho shopping street in Okayama Prefecture.
We are planning to sell raw oysters there, so please look forward to it!
Thank you to everyone who came to visit us at Oimachi Marche this time!